2015 is a big year for fans of two completely different movie genres. The new Star Wars: The Force Awakens movie drops on December 15th and the Entourage movie rolls up to theaters on June 3rd. We wanted to get Quiznos into the pop culture conversation by merging two very popular entertainment franchises through a parody mash up, while subtly integrating some toasty subs.
So that’s exactly what we set out to do when we presented the Startourage concept to Quiznos. And from all the positive reactions we’ve received after its release (the same day the second teaser trailer for The Force Awakens premiered) from the fans, press, blogs, and even the “real” Entourage cast themselves—Mission Accomplished. In a very short time the video has racked up over 725,000 views and is on track to break the coveted 1 Million views mark by the end of May.
The assembled cast did a great job of capturing the quick-witted vibe of the Entourage characters while giving Star Wars fans enough references to fill up a Corellian light freighter. The addition of the lovely cosplayers who came dressed as sexy versions of Boba Fett, Chewbacca, Han Solo, Princess Leia, Queen Amidala, and a Stormtrooper helped create a mash-up worthy of major Fanboy love.
Our Director of Toasty.TV Original Parodies—the talented Mr. Oren Kaplan
The production value on Startourage was really important to everyone involved, and the entire team made sure this was our best parody mash up video to date. To create authenticity and enhance the overall production, we focused on the details—keeping true to both source materials—from the distinguishing sound effects and ‘wipe’ transitions to Johnny Drama’s facial hair.
Windowseat Founding Partner—Moz Miraba and Executive Creative Director—Andrew Smits